Before you go: Trigger more signups & boost conversion rates today with Privy exit intent popups

Weekly Loop #25

Before you go: Trigger more signups & boost conversion rates today with Privy exit intent popups

Less than 3% of visitors to ecommerce sites make a purchase, according a SmartInsights report. If that’s the only goal for your site, you’re missing out on a huge number of warm leads who may eventually turn into customers. Give customers another chance to convert by giving them a reason to sign up for your email list – and boost signup rates with effective exit intent popups.

Why Use Exit Intent Popups

As merchants, we’d certainly like for customers to make a purchase each visit. Of course, that’s not realistic. In fact, as cited above, over 97 out of 100 of visitors will not make a purchase.

This stat gets even worse when looking only at new visitors. After all, it’s even more unlikely that a visitor is going to buy on the first visit to a previously unknown site.

Email marketing is one of the most effective forms of ecommerce marketing. It provides a direct way to communicate with a member of your audience, which is an amazing opportunity to build trust and share something valuable. Unsurprisingly, email marketing typically converts at a significantly higher rate than other marketing channels, especially with well-crafted email automation campaigns.

Most ecommerce retailers are aware of the importance of email and so some sort of signup promotion. There may be an option to signup in the footer, via a small welcome popup, or a checkbox during checkout. While that’s a good start, it’s still not taking full advantage of the opportunity.

Our Results Using Exit Intent Popups

Recently, we helped a high-traffic Shopify client setup new exit intent popups and saw tremendous growth in signup rates almost immediately. Using Privy, a popup tool primarily used for email collection, we setup campaigns for desktop and mobile devices, with specific messages for a handful of the most visited & exited pages.

Over the last month, email signups rates have increase by just over 40%, adding hundreds of new prospects to their email list. Additionally, our client has seen overall conversion rates start to increase, with more traffic coming from the “warm leads” on their email list. We expect conversion rate to continue to climb in the coming months, as email subscribers become seasoned.

Summary

Email marketing is extremely effective and most visitors will not make a purchase. Get more signups with effective exit intent popups to boost signups – and overall conversion rates.

If you need help setting up advanced exit intent popups, with Privy or any other email collection app, contact us for a project quote

 

Recommended Links

 

Each week, we share articles, blog posts, videos, infographics, books and more related to ecommerce. 

Have a suggestion of something to include? Leave a comment below or contact us!

 

2019 MARKETING TRENDS

What marketing trends will dominate in 2019?

5. Facebook and Instagram ads
4. Enhanced personalized recommendations
3. IGTV
2. Interactive video content
1. ?

10 Marketing Trends That Will Dominate 2019
Quick Sprout | Quick Sprout

New technology and ease of accessibility have made marketing more competitive than ever before. That’s why you need to recognize the newest trends.
If you’re not sure what to expect in 2019 from a marketing perspective, you can use this guide as a reference.
This isn’t a list of bold predictions or trends that I pulled out of thin air.
Everything I listed above is backed by data that’s trending upward. It’s a safe bet to follow these trends if you want to be successful.1

 

EMAIL MARKETING

Good stores drive 25 to 40% of revenue by email. How does your email marketing stack up?

Effective Lifecycle Email Marketing in 2018 (Strategies + Examples)
Allen Burt | The BigCommerce Blog

“Good stores range between 25 to 40% of their ecommerce revenue being driven by email,” says Brian Whalley, Klaviyo director of product management. “Generally, stores under 25% are missing some best practices that would help them succeed.”2

 

SEARCH ENGINE OPTIMIZATION

Time for a new Google strategy?

#1: Attract customers before they are ready to buy
#2: Land and expand
#3: Build a brand
#4: Build a better mousetrap

How to Dominate Google in 2019
Neil Patel | Neil Patel

SEO is only going to get harder, Google is going to continually change their algorithm in ways you may not like, but the one thing that is certain is the old way of doing SEO will get you results, just not in the timeframe you want.
So, follow the 4 steps above. They are unconventional, but the industry is so competitive and saturated that you have no choice but to think outside of the box.
So what other unique strategies are you going to leverage in 2019?3

 

BUILD GREAT BRANDS & PRODUCTS

Seth Godin advises to “own your word” rather than compete against thousands. How to do that? Establish your brand, find your audience.

All the good words are taken
Seth Godin | Seth Godin’s Blog on marketing, tribes and respect

The traditional SEO strategy is to be sure to title it and describe it with magic words that will help her get ‘found.’ And so, words like ‘visualize’, ‘learn’ or even ‘transform’ are high on the list, because, after all, that’s what a lot of people search for. (‘LOL cats’ is high on the list as well, but irrelevant to the topic at hand).
And the same thing goes for websites. The traditional advice is to make sure that your keywords reflect what the mass of searches that might be interested in you would line up with.
So, name your plumbing company, “Emergency cheap plumbing”…
Here’s the problem: You’re not going to win that search.4

 

ECOMMERCE AUGMENTED REALITY

Want to see stores making use of Shopify’s augmented reality features? Here’s 10 examples.

10 Shopify Stores You Can Browse in Augmented Reality Today
Braveen Kumar | Shopify Blog – Company

Two months later, we’ve been blown away by what these companies have built through Shopify AR and how they are using the technology to bring their products to life in front of their customers.
We want to share with you ten examples of stores using augmented reality powered by Shopify, spanning different industries and use cases.5

 

WALMART BUYS ANOTHER NICHE SITE

Walmart has added another niche-specific reatailer with the purchase of Art.com.

Walmart acquires art and wall décor retailer Art.com
Sarah Perez | eCommerce – TechCrunch

The retailer has been steadily expanding its assortment in long-tail categories, like home décor — one of the areas of focus with the Walmart.com website’s redesign, which rolled out earlier this year. The updated site offers a more modern, cleaner look-and-feel, deeper personalization, improved recommendations and the addition of specialty shopping experiences in areas like home and fashion.
Art.com is now one of many acquisitions Walmart has made to capture more of the e-commerce market across those categories and others, with deals for ModCloth ($75 million), Bonobos ($310 million), Moosejaw ($51 million), ShoeBuy, Jet.com ($3 billion) and Hayneedle, in addition to the more recent additions of ELOQUII and Bare Necessities.6

 

LAST MINUTE HOLIDAY MARKETING TIPS

Here’s some last minute tips on boosting ecommerce sales this holiday season

14 Last-Minute Ways to Market Your Ecommerce Business this Holiday
Eric Goldschein | Bootstrapping Ecommerce

14 last-minute ways you can improve your holiday marketing and drive more customers to your store to have a successful holiday shopping season!7

 

GET MORE REVIEWS FOR EFFECTIVE SOCIAL PROOF

Turn browsers into customers by utlilizing #socialproof through product reviews. Here’s how to get reviews.

How to Get More Product Reviews for Your Online Store
Giedrė Kronberga | Blog – Printful

Real product reviews, on the other hand, give uncertain customers an unbiased look into the quality of your products and overall experience of buying from your store. They also offer the outsider’s point of view that first-time shoppers don’t have — they describe your product in ways that you, as a store owner, never thought of.
And don’t worry about negativity — as long as the majority of your reviews are positive, negativity will only add more insight than anything else. In fact, over 80% of online shoppers will specifically search for negative reviews. And if a product only has 5-star ones, they are less likely to buy it than those with 4.X-star ratings.8

 

 

Photo by rawpixel on Unsplash

 

  1. http://www.quicksprout.com/2018/11/15/10-marketing-trends-that-will-dominate-2019/
  2. https://www.bigcommerce.com/blog/effective-email-marketing/
  3. https://neilpatel.com/blog/google-ranking/
  4. https://seths.blog/2018/12/all-the-good-words-are-taken/
  5. https://www.shopify.com/blogs/blog/shopify-ar-examples
  6. https://techcrunch.com/2018/12/07/walmart-acquires-art-and-wall-decor-retailer-art-com/
  7. https://bootstrappingecommerce.com/holiday-marketing/
  8. https://www.printful.com/blog/how-to-get-more-product-reviews/

Andrew @ EcomLoop
Are you looking to start or grow a standalone ecommerce shop? I help independent businesses achieve success on the Shopify and WooCommerce platforms. As the owner of multiple ecommerce businesses, I've had the opportunity to get experience with nearly every aspect of the ecommerce industry. I started EcomLoop to help other quality independent businesses using my knowledge and experience. To stay on top of new ecommerce developments, I publish The EcomLoop Weekly Loop, a blog and email newsletter with original thoughts and curated links to help independent businesses improve their businesses.