Independent Ecommerce Blog

How to create great products and set your brand apart

How to create great products and set your brand apart

Create products you know and use to set your brand apart, just like the Red Fox Outdoor Equipment founders

Another option for recovering money for stale inventory

Another option for recovering money for stale inventory

AMZEpiry is a solution for stranded and unfulfillable inventory, specifically targeted at Amazon Marketplace sellers. Amazon previously had a liquidation program in place. It's since been discontinued.

Another example of the problems with the Amazon marketplace

Another example of the problems with the Amazon marketplace

Independent ecommerce businesses face problems on the Amazon Marketplace, which can be manipulated by unscrupulous competitors.

Improve ecommerce sales with better product descriptions

Improve ecommerce sales with better product descriptions

These 9 tips will help you write copy to improve conversion rates and increase sales

Is Magento too complex compared to Shopify?

Is Magento too complex compared to Shopify?

A discussion of the Magento platform at eCommerceFuel (where I was formerly a member) questions if it's too complex for most users. I stubbornly stuck with Magento for too long before finally switching to Shopify. As an open source alternative, I prefer WooCommerce over Magento as well. I currently have one shop on WooCommerce and have no desire to go back to Magento.

Avoid the Race to the Bottom

Avoid the Race to the Bottom

There are consumers willing to pay more if they are given a reason. It's likely not about where your product was made, but why it was made. Great products are made in China, just as they are in the US and everywhere else. Tell the story of the reason behind your product and why it was made to set your brand apart and avoid the race to the bottom.

Remove opt-out Amazon customers from auto email campaigns

Remove opt-out Amazon customers from auto email campaigns

In a move to further limit sellers contact with customers, Amazon customers can now opt-out of emails from third-party marketplace sellers on all marketplaces. If you have automatic email campaigns setup to send to buyers, this will affect your open rates. Seller Labs has a solution to remove those customers by adding them to a global blacklist.

Help brands get restricted on Amazon

Help brands get restricted on Amazon

Brands want to be restricted on #Amazon Marketplace. #SellerEssentials has a list of over 350 brands that have some kind of restriction. There's an opportunity to get your brand restricted or help others get it done.

antitrust

How much does Amazon commoditize products?

Amazon has essentially commoditized a large number of products. When shopping Amazon, each listing looks nearly the same, with each element of the listing suiting Amazon's policies. This changes how products are purchased. You can't ignore Amazon, which is why we typically advocate for independent ecommerce businesses to leverage Amazon, while also working to build their own direct communication and sales channel with their customers.

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