Black Friday bigger than Cyber Monday

Ecomdash took a look sales data across all of their customers for the 2017 Cyber Monday-Black Friday period.

1. Cyber Monday is Huge, but Black Friday is Still a Big Money Maker
The chart below shows Cyber Monday was clearly the winner of daily sales and transactions, but Black Friday wasn’t far behind. In fact, Cyber Monday only had about 1.3 times the sales of Black Friday.

3. Free Shipping is the New Normal
Customers expect free shipping when shopping online. Amazon Prime greatly contributes to this “new normal” with their free two-day shipping policy.

Take a look at the post Thanksgiving Data Report: Cyber Monday is Still Huge, and It’s Not Due to Big-Ticket Purchases at ecomdash for a closer look at what they found.

Andrew @ EcomLoop
EcomLoop founder. I've worked in ecommerce since 2005, beginning with my own ebay store. I've run multiple independent ecommerce businesses on Magento, Joomla, and more recently, Shopify and WooCommerce. I believe marketplaces should be looked at as a sales channel and that all independent businesses should strive to build a direct connection with their audience for long-term success.

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