Andrew Keen on dealing with Amazon as an independent business

This is from author Andrew Keen on Amazon’s growth and how independent publishers should deal with it. While this interview relates to books, most of what he says can be applied to  While this interviews discusses book specifically, the ideas can be more broadly applied to all ecommerce, or even any of the other industries Amazon has/will enter.

Over the next three years, Bezos’ company will increasingly enter into the crosshairs of anti-trust regulators. So I think Amazon’s behavior, while never cuddly, will not worsen with respect to its treatment of independent publishers. Amazon, then, is the 800 pound gorilla in the room that the book trade is going to have to learn to live with. But that gorilla isn’t going to get much larger or more violent. So we have to feed it, play with it, maybe even befriend it.

The full post is Andrew Keen on Trump, Amazon, AI… and how to fix the future of books at Keen’s book How to Fix the Future will be released next week (including on Amazon).

Andrew @ EcomLoop
Are you looking to start or grow a standalone ecommerce shop? I help independent businesses achieve success on the Shopify and WooCommerce platforms. As the owner of multiple ecommerce businesses, I've had the opportunity to get experience with nearly every aspect of the ecommerce industry. I started EcomLoop to help other quality independent businesses using my knowledge and experience. To stay on top of new ecommerce developments, I publish The EcomLoop Weekly Loop, a blog and email newsletter with original thoughts and curated links to help independent businesses improve their businesses.