97 Great Product Description Examples

Great product descriptions help get your products found, connects with shoppers, and turns them into customers. Recently, we published a Guide to Writing Product Descriptions, which included a number of guidelines on how to write great product copy and now, we’ve got some great product description examples.

Even with a list of tips, it can be difficult to get started and there’s no better way to get ideas going than to look at what others have done. Below, we’ve put together a list of articles with product description examples. In total, there are 97 product description examples among these articles.

In our list, you’ll fine a links to the articles, along with a summary, a link to one specific product description example, and a tip on copywriting pulled from each article. Check out the full articles for many, many more examples.

If you’d prefer to have someone else handle your copywriting, check out our ecommerce copywriting service.

97 Great Product Description Examples

Five great examples of product page copywriting

Site: Econsultancy
Author: Graham Charlton

Summary: While product page design has improved in the past few years, an often neglected area is sales copy.

Example: 

Appliances Online

Tip: The retailer uses creative copywriters to produce unique product descriptions, which sell the key benefits of products in a more human tone.

 

9 Simple Ways to Write Product Descriptions that Sell

Site: Shopify
Author: Henneke Duistermaat

Looking to write more persuasive product descriptions? These 9 simple tips will help you connect with your customers and sell more.

Example: 

Think Geek

Tip: The best product descriptions address your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you.

 

The Complete Guide to Writing Product Copy That Sells Itself

Site: Big Commerce
Author: Lianna Patch

Want to sell more in your online store? Of course you do! Here’s everything you need to know to write better copy that makes more money.

Example: 

Fitbit

Tip: Chunk information so it’s easier to process, like Fitbit does.

 

The Complete Guide to Writing Product Descriptions That Convert

Site: CKL
Author: Alex Birkett

Most product descriptions are awful – or worse, non-existent. Copywriting should increase conversions. Let’s look at some companies that are doing product copy well and why that’s the case.

Example: 

Firebox

Tip: Get to the point. You have such a short space to tell a full enough story to quell doubts and inspire motivation. So don’t waste that with wordiness, marketing jargon, or any other unnecessary language.

 

How to Write Product Descriptions That Will Make Customers Love Your Brand

Site: Moz
Author: Martina Mercer

Product descriptions are some of the most neglected pieces of content on the web, which is a shame because they are often the first point of contact for ecommerce customers.

Example:

Virgin America

Tip: You don’t just want your buyer to buy a product, you want them to feel they are buying a lifestyle, as this is what will keep them coming back.

 

How to Write Great Product Copy and Product Descriptions

Site: Oberlo

Need to take your product descriptions to the next level? Learn the tricks and tools professional copywriters use in 2018 to make it more than a list of features.

Example:

Beachbody

Tip: Pay attention to how what words they use to describe how they’ll solve your problem or pain point.

 

How To Write Product Descriptions That Don’t Suck

Site: The Daily Egg
Author: Art

There are three big reasons why most product descriptions fail. Here are three interesting outcomes of writing product descriptions a bit differently.

Example:

Palace Skateboards

Tip: Being funny or subversive when writing product descriptions isn’t always appropriate but, in cases where brands can get away with it, it’s a fantastic way to be memorable.

 

How To Write Product Descriptions To Grow Sales

Site: Big Commerce
Author: Danielle Mead

Are your product descriptions optimized to their full potential? I hope so. Product descriptions can make or break a sale. Check out our product description template and examples to help increase sales.

Example:

Onzie

Tip: Make your product description copy short and sweet. Onzie is a great example of just how well the basic formula can work.

 

How to Write Epic Product Descriptions That Sell

Site: Oberlo
Author: Nicole Martins Ferreira

A well-written product description has the power to move your customers through your sales funnel. Find out how to write epic product descriptions here!

Example:

ModCloth

Tip: ModCloth is a great product description example to learn from. The product description is short and sweet with only two sentences. The product details include scannable bullet points.

 

10 Compelling Product Descriptions

Site: Practical Ecommerce
Author: Armando Roggio

Product descriptions help to sell products. That’s an obvious, but sometimes overlooked, reality. Too often, online merchants are happy to simply copy a manufacturer description for every product and call it good. But since that merchant is probably not the only one just copying and pasting, t…

Example:

Asteroids Re-Stick Wall Graphics

Tip: Why It’s Compelling: It uses “you” and “your,” and has a casual tone.

 

5 Killer Examples of How to Write Product Descriptions

Site: Volusion
Author: Lauren Hill

Choosing the right set of words can compel skeptical of customers to make a purchase. Learn how to write product descriptions and watch your business soar!

Example:

Nalgene

Tip: The description clearly articulates the water bottles special perks and practicality.

 

Writing Creative Product Descriptions For Ecommerce

Site: Shawn Graham
Author: Shawn Graham

Example:

ModCloth

Tip: They could have just settled for size, color, and a few other boring tidbits you’d typically find with other product descriptions but instead they created something a hell of a lot more interesting and engaging.

 

Boring Products? No Problem. How to Write Compelling Copy for Anything

Site: eCommerceFuel
Author: Laura Serino

Boring niche? No problem. Here’s how to write compelling product descriptions for ecommerce, the web or anything in between.

Example:

Real Simple Magazine

Tip: The goal for print publications and their websites are similar to that of an eCommerce store. You want someone to find your site, start clicking around and stay for a while.

 

3 tips for writing great product descriptions

Site: Creatively Squared
Author: Neeta Nelson

A great product description can be the make or break of your product. Many times, product descriptions are added as an afterthought when setting up an eCommerce store. Business owners tend to put down basic information such as the make and model, and leave it at that. What they don’t realise is that…

Example:

Clif Bars

Tip: Customers appreciate it when companies demonstrate an intimate understanding of their needs.

 

How to Write a Product Description that Sells in 6 Easy Steps

Site: FitSmallBusiness
Author: Krista Fabregas

Learn how to write a product description that sells and ranks in search engines, and how to create a simple description format that makes writing fast and easy

Example:

Amazon – Kindle Paperwhite

Tip: Amazon does a terrific job of turning product facts into benefits that describe how each feature enhances the buyer’s experience.

 

Writing Product Descriptions That Convert Shoppers and Drive SEO

Site: Constant Content
Author: Chris Reid

Great product descriptions not only describe a product’s details but also explain the features and benefits in a compelling way. But the biggest challenge is writing product descriptions that persuade shoppers while also driving SEO.

Example:

Burrow

Tip:  Burrow, a modular luxury sofa in a box, does a great job of romancing shoppers as they navigate through the benefits of buying a couch.

 

Summary of our Product Description Examples list

That’s it for our list of product description examples. Hopefully, this list got your creative juices going and the copywriting flowing. If it did, please share via email or social media.

If you’d prefer to have someone else handle your copywriting, check out our ecommerce copywriting service.

Andrew @ EcomLoop
Are you looking to start or grow a standalone ecommerce shop? I help independent businesses achieve success on the Shopify and WooCommerce platforms. As the owner of multiple ecommerce businesses, I've had the opportunity to get experience with nearly every aspect of the ecommerce industry. I started EcomLoop to help other quality independent businesses using my knowledge and experience. To stay on top of new ecommerce developments, I publish The EcomLoop Weekly Loop, a blog and email newsletter with original thoughts and curated links to help independent businesses improve their businesses.